Searches on the web are now happening more often on mobile phones than on desktop computers. According to Google, 94% of people with smartphones search for local information on their phones. If you are a small business owner, mobile-friendly website design is now more important than ever before. Putting off updating your site could be hurting your business.
Google has recently changed the way it ranks sites in its search results. Because Google wants to deliver to searchers the results that it thinks are the most relevant and user-friendly, it now places a premium on mobile-friendly websites. Mobile-friendly design is a must for SEO.
If your site is difficult to read on a small screen, or if the pages take too long to load, visitors will quickly abandon your site and move on to your competitors. You have probably done this yourself when searching the web.
According to kissmetrics, 40% of people abandon a website that takes more than 3 seconds to load.
Google knows this – and uses this information to decide which sites to rank highest.
Take the Mobile-Friendly Test
Is the font size too small? Are your buttons too close together on a mobile screen? Is it difficult to navigate from page to page? Are your images slow to load?
Not sure if your site is mobile-friendly? Take Google’s Mobile Friendly Test now! If you score low, chances are you are losing out to your competitors in search.
What is Mobile-Friendly Website Design?
If you already have a website, now is the time to update your site design. Good mobile design takes a Mobile First approach.
This means the design will consider mobile users first when setting up your site. The design will respond to the size of the screen, whether it is a desktop, tablet or mobile phone and adapt to each screen. The font will be easy to read and buttons will be spaced appropriately so that your visitors can easily click on them. The design will put your phone number and address up front so your website visitors on-the-go will be able to find you with minimal effort. And your site will also look great on a large screen.
Get Started on Your New Design Today
Updating an existing site to make it mobile-friendly doesn’t have to be a budget buster. Contact us to get started in updating your site today.